Case Study - Audio Industry...

The Euphonix VoIP network is currently comprised of 85 Polycom desktop and conference phones with the rollout of
15+ additional phones underway. For general office use, Euphonix has deployed the Polycom® SoundPoint® IP 320
enterprise-grade SIP phones that are designed to deliver remarkable value. Polycom’s multiline SoundPoint IP 560
and 650 series, featuring Polycom HD Voice™ technology, support users who spend a considerable amount of time on
the phone, such as sales, purchasing, and marketing personnel. The offices of home-based staff have been equipped
with Polycom SoundPoint IP 320 or 560 models.

“The Polycom phones offer a good mix of usability, extremely high build quality, really solid software, and the best sound quality for the price range,” says Izsak.Each of the company’s conference rooms is equipped with a SoundStation IP 7000 and Izsak reports exceptional performance. “With the SoundStation IP 7000, it’s night and
day compared to what we used to have. The DSPs in the Polycom devices are unsurpassed.” And from a cost
perspective, Izsak estimates an initial savings of more than $50,000 in the first 12 months of use and anticipates
the new system paying for itself in reduced operating costs within a year.

Polycom and 3CX—The Perfect Synergy

Once the decision was made to deploy the Polycom phones, Izsak began researching IPPBX solutions and quickly
realized he did not have the time for a solution such as an open source package where support may be an issue. He
also required a solution with tight Windows integration. “I came upon 3CX, downloaded the free software package and
was very pleasantly surprised by how quickly and easily I was able to set up a small home phone network,” recounts
Izsak. “I started talking with 3CX and settled on the enterprise package with one year of support. Within a week
and a half, I had the basic functionality of the old systems replicated at the new site. Not only was the rollout
simple and fast, we saved a substantial amount of money going with 3CX.”

Notes Brian Conway, North America Channel Manager for 3CX, “3CX was very pleased that Euphonix, being a Windows
shop, chose 3CX as their company communications system. Euphonix is now experiencing the many advantages of a true software IPPBX solution at a small fraction of the cost of the traditional PBX manufacturers.”

Immediate Results

Izsak’s goals when he set out to build the new phone network were straightforward: provide the best possible sound
quality to his users and give them the highest quality device to use; and save money on total communication costs.
“The Polycom/3CX solution is working tremendously well;users are extremely happy,” Izsak reports. “They are
noticing the sound quality difference. For example, our VP of engineering who is a well established audio industry
professional has been very impressed by the solution and is asking me all about it—What kind of codecs did we use?
How did we get such good quality?—and so on.”

The open-standards nature of the Polycom/3CX solution has also provided substantial benefit for Euphonix, allowing
the company to essentially choose from any client application to maximize the reach and benefits of the VoIP
deployment. “We can pretty much use any client out there. And with the emergence of the SIP clients for cell
phones, this can also be incorporated into the systems once the Wi-Fi connection is provided, says Izsak. “We’ve
also begun to evaluate and deploy software on most of our users’ cell phones that allows them to access the VoIP
phone system anytime, anywhere as long as they have access to a Wi-Fi network. This has been very
important from both a convenience and cost savings perspective as we’ll be seeing a significant reduction in cell
phone expenses.”

Additional time and cost savings are being realized through the flexibility enabled by the 3CX software package.
Previously, if changes to the phone system were required, a third party would have to come out to program the
system. Since the implementation of the VoIP telephony solution, our receptionist Ivee Isidro is the phone
administrator, handling all of the phone system administrative tasks on her own after less than a week of training.
The ability of an internal resource to create new extensions, set up queues and ring groups, and manage call
forwarding is resulting in significant time and money savings.

Moving Forward

When asked whether expanding the VoIP deployment beyond the US offices is in the plans, Izsak responds with an
emphatic: “Absolutely! As soon as we’re done with the deployment of our California offices, we’ll implement the
VoIP solution in New York, London, and later Tokyo. The savings are just so tremendous and, as importantly, word
gets around quickly. Everyone chats up the new system and the remote offices heard about it and immediately started
to ask for the same thing.”

Learn More

Visit polycom.com to find out more about Polycom solutions and services.